How to Assess Social Media Goals

2 January 2023
Posted by: lobitech
Category: Social Media

Assessing Social Media marketing Goals

When posting content to any social media platform, it is important to define the guiding themes and overall goals of your winning strategy that can help shape the way you approach social media marketing.

Building a solid well defined social media plan, is a good start. It is good practice to head into social media marketing with a new well-researched blueprint such building brand awareness as a first step.

Creating Social Media Marketing Goals

Are you raising awareness of your brand? When raising awareness, you may say the right things about a brand, probably nobody will be interested in it. Whatever you say about your brand has to be said in such a way that prospective customers will feel it.

If prospective customers can not feel the message you putting across about your brand, then, nothing will happen. For example, your business is an important asset in which branding makes a memorable impression on consumers, allows your customers and clients to know what to expect from your company.

Branding can help businesses maximise their return by identifying a clear promise to consumers, promising something that a particular business does in its own unique way.

Create clear benefit or promise of value different from that of your competitors, which will allow social media to be your brand mouthpiece, increase sales, improve customer service and strengthen loyalty.

Setting Measurable Social Media Marketing Goals

How can you know that your social media goal will be realised or achieved, and what analytics tools will you use to track your progress?

If you can correctly measure something, then you have control it. Web

analytics is proven way of measuring variety of web data. These includes web traffic, web-based transactions for E-commerce, web server performance, usability studies, and user submitted information and related sources.

The main purpose of web analytics is to help create you generalise and understand the online visitor experience. Web analytics are in two forms, onsite and offsite analytics.

The measurement of actual visitors to the page where you have control or manage the website and can look at the detail from the host server is onsite analytics, i.e. web-stat on severs.

Offsite analytics is gathered records based on companies like, Facebook, Twitter, Google and Adobe Analytics. Offsite analytics measure page visits and how your website compares to others.

Two methods are used to gather information in web analytics:

Web server log files – Onsite analytics (Web log files is a record (log) of every action (hit) on a website can be analysed by website administrator on the server) and page tagging – Offsite Analytics (Tags are added to web pages to analyse cookies ).
A tag is a snippet of code (JavaScript) that sends information to a third party, such as Facebook, Twitter, Google and Adobe analytics.

Set Achievable Goals For Social Media Marketing

When you are just starting off, do not aim too high, there is a risk of being deflated when you do not hit your projected goals; getting skilled at this stuff (particularly if you are approaching social media marketing seriously for the first time) takes a while.

Relevant Goals: Align your goals with company’s mission, vision and values.

Time Specific: When do you want to have achieved the goal by? To add a focus to your marketing, stick to one overarching goal at a time, e.g. “I want to increase traffic to our website by 15% in the next 3 months”.