
Content Marketing Services For Companies
Meet Your Business Goals With Content Marketing
Strong content is at the heart of any successful marketing strategy, nurtures leads, and closes sales.
Meet Your Business Goals With Content Marketing
Content marketing for companies encompasses everything from website copy, graphics, videos, and more.
And when done right, it can spark conversations, instill confidence to your customers, showcase expertise, forge relationships, and contribute to your bottom line. Here are a few more reasons why the smartest manufacturers and industrial companies use content marketing:
- To get found on the internet and increase website traffic
- To increase sales opportunities and business partnerships
- To increase high quality leads on their website
- To keep buyers engaged and increase customer referrals
What Does Our Content Marketing Service Include?
High-quality content is the cornerstone of an effective and successful SEO campaign. Our content marketing campaigns are built on solid SEO foundations while keeping customers’ needs at the heart of the content.
At Lobitech, we don’t do cookie-cutter content campaigns. Our content marketing campaigns are designed specifically for each client and their ideal customers. Our team creates new content targeting ideal buyer personas at different stages of the buyer journey to convert readers into customers.
Copywriting
We create compelling, conversion-focused website copy that educates and engages your target customers.
Blogger Outreach
Our robust database of bloggers means we can feature your products on relevant blogs to attract new customers.
Digital PR
Our sophisticated content marketing campaigns include connecting with journalists and publishers to promote unique, creative content pieces.
Influencer Marketing
We use our database of influencers to create campaigns that promote your business to a new crowd of social followers.
Link Building
We build valuable links to your website to get your website ranking higher on Google and increase your referral traffic.
What's Involved in Content Marketing?

Step 1 — Request Your Free Marketing Review
Start by sending us your website to review and our Digital Marketing Consultants will record a video review of your website for free.
The video you receive will be unique to your website and your business goals. We’ll break down all of our marketing improvements and content marketing recommendations into a prioritised “to-do” list for you.
Step 2 — Get Your Initial Digital Marketing Plan
If — based on the review — there is scope for us to work together on your SEO and content marketing, you’ll be offered a consultancy call with one of the team to talk through your goals in more detail.
We’ll then send you a marketing plan, showing you how we can work together. This plan will include our recommended mixture of different traffic channels, and some suggested milestone targets to aim for over the next three to 12 months.


Step 3 — We Plan Your Content Marketing Strategy
Once our work together starts, we’ll assign your Campaign Team. Your Content Marketing Specialist will conduct some in-depth research, including looking at what your competitors are doing content-wise and how we can out-perform them.
This content marketing strategy will focus on your website’s current situation and the opportunities for improvement. For larger campaigns, we’ll look at creative content campaigns that will excite potential customers.
Step 4 — We Create and Promote Your Content
We’ll start writing! We’ll begin by tweaking your existing content (if we feel we can increase its ranking or conversion rate) and plugging any content gaps on your website.
We’ll then promote your content using guest post outreach, digital PR or influencer marketing. For larger content campaigns, we’ll drive even more engagement through fun, creative content.


Step 5 — Watch Your Traffic and Rankings Increase!
There are no overnight successes in SEO and content marketing. Every one of our success stories has resulted from a long-term strategy that focused on sustained growth and not “quick wins” alone.
As the campaign matures, we’ll continue to set quarterly milestones and run quarterly planning sessions that delve into the best performing content. You want a creative content marketing partner that keeps bringing new ideas and continually strives for the next level, and that’s exactly what we love doing.
Content Marketing - FAQs
Content marketing leverages copywriting and content creation to attract more visitors to your website and to make your website’s content more useful to them. The types of material used in content marketing include blog posts, articles, ebooks, white papers, case studies, graphic design, and videos.
This content is distributed and published on high-value websites and websites frequently visited by a company’s target market.
No digital marketing strategy is complete without a strong content marketing component. This is because content marketing is responsible for both helping to drive traffic to your website and for providing compelling copy and materials to convert that traffic once it has arrived onsite. Content marketing is usually at its most powerful when it is combined with search engine optimisation. In some industries, it is also strongly compatible with organic social media strategies.
The type of content marketing your business needs depends on your industry and business goals. Find out what the best strategy for your business is by requesting a free digital marketing and website review.
Content marketing generates leads and sales for your business. Leveraging a good content marketing strategy both drives traffic to your website and converts it when it gets there.
The articles you read on newspaper websites are (probably) content marketing. These sites cover the news, but they also publish content created or sponsored by businesses like yours.
They tell humorous and inspiring stories, they explain how things work and they contain funny videos and images that you immediately want to share with your friends. Each one shines a spotlight on the business responsible for creating it.
Content marketing increases brand awareness. The more your business is featured, the more people know how great it is. The more stories you tell about your brand, the greater the emotional attachment people have to it.
The more you showcase your business’s high-quality and deep industry knowledge, the more trusted your brand becomes.
The greater the connection the reader has with the article they’re reading, the more likely they are to visit your website or consider visiting it the next time they need your products or services.
Content marketing helps websites to rank at the top of Google too. Each mention and each link back to your website will help your search engine optimisation campaign.
Your content marketing campaign will be worked on by our Content Marketing Team and overseen by your dedicated Project Manager.
Your campaign will have a dedicated Content Marketing Specialist who will write and promote your content. All work will be edited and approved by our in-house Editorial Team before use.
We will select the person to write the content for your campaign — your Content Marketing Specialist based on their knowledge of your industry or their ability to learn about your business and industry quickly.
Your Project Manager will oversee your content marketing campaign. Your Project Manager will be your champion within the campaign, working alongside the Content Team to achieve your goals.
Your Project Manager will update you regularly on what the Content Marketing Team is working on and what they’ve achieved each month.
You’ll be able to speak to your Project Manager using a call and email schedule that works for you.
Each month, you’ll also receive a report that outlines what has been completed and a progress update on your campaign goals. This report is bespoke and unique to your business, rather than a PDF exported from some expensive agency tool.
So you can stay updated with your campaign’s growth, we will also provide you with a live dashboard that monitors your website’s traffic, leads or sales daily.
Our Content Marketing Team has written content for hundreds of businesses in dozens of industries. Our Specialists can write for a wide range of sectors — existing and emerging.
Our writers are adept researchers and can learn about new industries quickly. This task is easier when businesses in new industries provide training documentation. However, our team is phenomenal at sourcing and researching material to learn from.
Our specialists are so good at researching and writing about new industries that we find they are frequently recognised for this within the industries that they write for.
Content marketing is not a route to overnight success. But we’re not in the business of selling ‘get rich quick’ schemes. We match our clients with content marketing strategies that will deliver consistent and sustainable growth.
As content takes time to create, publish and promote, the resulting increases in traffic, leads or sales may not be felt immediately.
Content created for your website — with the aim of ranking high in Google for search queries used by your target audience — can take time to see returns, as content can take between six to 12 months to see high ranking positions in Google. However, when the content does rank at the top, it tends to retain that position — and the traffic that comes with it — for a long time.
Content marketing centred around digital PR or outreach can see faster results. By working with publishers and influencers, content can be published to raise the profile of a business quickly. This will increase brand awareness and referral traffic. Increased brand awareness will then contribute to an increase in branded search engine traffic.
Typically the best content marketing strategies combine both improvements and new content on your website as well as outreach. The two strategies, combined with SEO, lead to an increase in website traffic. Typically the first signs of positive results begin to show at around 6 months with the real results starting between 6 and 12 months into a campaign. The work of a good SEO and content marketing campaign is never ‘done’, as your website and digital content should be considered a living and breathing thing that evolves over time, just like your business.
If your business needs an increase in converting traffic in a shorter time then, pay-per-click advertising — such as Google Ads and Facebook Ads — would be best.
We can’t make promises that we’ll get you published by specific publications. Any agency that does is (probably) using some backchannels to get their clients mentioned on or linked to by those publishers — something we know Google watches out and penalises websites for.
Instead, we focus on creating great work that has earned our existing clients mentions in high-profile publications.
Content marketing campaigns can be successfully run in-house, and indeed we run ‘hybrid’ style campaigns with some of our clients where we search engine optimise the content that they produce in-house.
As with any marketing activity, the main question to ask is ‘what will produce the best ROI for my business?’. Content writing in itself is a skill, but within this, we consider there to be several other areas of talent and training that are required.
For content that is going onto your website, it should be search engine optimised as well as written to sell your product or service. This requires excellent sales writing skills but also search engine optimisation knowledge. Without the combination of writing that sells and SEO knowledge copy can fail to convert or fail to be found in the first place.
A common mistake we see businesses make in our marketing reviews is the ‘scattergun’ approach. This is the temptation to use someone’s writing talent to produce tons of untargeted and unfocused content and ‘seeing what sticks’. Whilst some of this content may well rank, this scattered approach is almost never the fastest route to a return on investment.
To build high-quality backlinks to your website that are created with genuine and unique content also requires writing skills, but in addition, a good outreach specialist will also need excellent research skills, strong networking and pitching skills to secure opportunities with publications, negotiation skills to get the best features and prices, and regular access to consistent and up-to-date training. This is achievable in-house, however many clients find that they would prefer to have their in-house team focused on only the things that they can do and that time-consuming and high-skilled projects like outreach are left to our expert team who spend every working day doing what they do best.
With our detailed experience of hundreds of marketing campaigns, and research into thousands more, the ‘knowledge base’ your team at Lobitech has to draw from is far greater than any one single person would usually have access to within an in-house team.
At Lobitech, we invest a great deal of time and money into our specialists’ tools and training, which is often not the sort of support that internal content writers receive.
For these reasons, many businesses choose to call in our experts to drive targeted traffic to their website and to generate the targeted traffic and leads that they are looking for.
Content Marketing That Drive Revenue
From writing your product pages to creating multimedia content to target your leads, you have endless options and opportunities to get in front of buyers at every stage of their decision-making process. Providing the right content on your website is a way to reach buying decision-makers on their time, increase trust, and build your company brand —ultimately outperforming your competition.
Blogs, Resources & Guides
Blog content and related resources are great at the top of the sales funnel to create brand awareness and to attract new website visitors for you to nurture into leads.
eBooks & White Papers
eBooks and white papers sit at the middle and bottom of the funnel. This type of content is usually gated and best utilized to capture lead information by form submissions.
Writing For Any Website Pages
Your website pages are where you showcase your products and services. Unique, useful content attracts more prospects and keeps your business top of mind.
Video Production & Promotion Services
Video tours of your facility, demo of your product and services are a great way to get prospects to get a first-hand look at your setup and show off what makes your company the perfect fit for their next project.
Transparency Policy
Our Transparency Policy ensures that your receive a transparent price feed, transparent liquidity, transparent historical data, transparent market information at all times.