Online Display Advertising
Display Ads on Category Pages
Target the prospective customers actively showing intent to buy your products & services in category results pages — some of the most valuable real estate on Lobitech.com
These “Sticky” display ads stay with users as they scan the search results page for the product and service providers to which they’ll be submitting Listings.
Display Ads on Company Profiles
Leverage ad creative in company profiles to further communicate your brand’s value & attract the attention of prospective customers.
These ads can even appear on your competitor’s company profiles at Lobitech.com as would-be buyers are evaluating their services
Retargeting Ads on Internet
Stay top of mind with qualified buyers and serve them ads on other websites even after they leave Lobitech.com
Retargeting ads keep your brand and services in front of buyers who have shown intent to purchase your products & services
Custom online display ads to engage buyers across Lobitech.com and the greater web.
Reach the Right Buyers at the Right Time With Display Ads On The Lobitech Network.
Lobitech.com simply delivers the purest prospective customers on the internet, and being there has helped us connect with new customers in my industry.
What are “Buyer Intent Signals"
Buyer intent signals are indicators that a prospective customer is preparing to make a purchase.
Buyers searching Lobitech.com show increased customer intent signals – they’re actively researching our directory listings like you who can meet their needs. Will they find you or start considering your competitors?
Online Display Advertising - FAQs
Display ads are a popular form of paid advertising that companies use to generate leads. These types of ads appear at the top, on the side, and in the middle of web content on almost every website. Display ads come in many forms — one display ad can be a mix of images, audio, video, and text.
It’s easy to get lost in the marketing campaign metrics. Many businesses are not sure how the views or impressions of a display ad contribute to the success of their campaign. Depending on your goals and audience reach, our digital marketing experts will work with you to make sure you have the right reporting in place to see the results and Return On Investing you’re expecting. It’s important to remember that some results take time to see, especially if your business is new to digital marketing. Ultimately, your digital advertising campaigns should be working to increase your online visibility, website traffic, and online requests for quote.
Digital marketing campaigns and online display ads are designed to drive traffic to your website. If your website isn’t designed for lead generation, you may not be keeping users’ attention and there’s a high possibility they’re going to your competitor’s website. Web design that’s effective attracts visitors, keeps them on your website, and encourages them to convert.
On average, 8 to 10 brand impressions are necessary before someone will remember your company — display ads help people do exactly that plus, encourage people to visit your website where they will hopefully convert to a lead. Display advertising reaches more than 90% of prospective customers on the internet — and on Lobitech.com, display advertising performs better than the industry average.
The main difference between display and search ads is intent. The display network creates demand while search ads answer to the demand. Display ads are quite common, and they face less competition and are less expensive than search ads.
It depends on your business, but we don’t recommend placing all your online advertising budget into one basket. It’s important to remember that wherever your target audience spends the most time on is where you should be too — so you should disperse your advertising budget accordingly.
Our Online display advertising solutions on Lobitech.com include a mix of contextual ads, complementing ads, and category ad targeting. Additionally, Lobitech.com provides Category Audience retargeting designed to follow your prospects across the web, serving them your ads on the websites they visit each day. We’ll help you determine which display ads will work for your company.
Reach the Right Users at the Right Time
Invest In Online Display advertising On The Lobitech Network.