Most business owners new to digital marketing tend to think that videos and creating other assets need to have a big budget. But in fact, you don’t need thousands of pounds or need to purchase fancy equipment to make videos. With the purchase of a video advertising program from Lobitech, we offer video production services for companies — yes, that means we’ll use our equipment (even a drone!) to record your shop floor or your products and services.

video is the #1 content used by marketers to sell products and services. Video advertising lets businesses solve some of their biggest engagement problems. Most products and services can be complex — videos help eliminate that confusion. Videos of shop floors have also been useful at closing sales.

Here are some fast facts about videos:

• Millions of hours’ worth of videos are watched on YouTube every day
• Video marketers get 66% more qualified annual leads
  Video marketing efforts can achieve a
• 54% increase in brand awareness
• 95% of a video message is retained versus only 10% when reading text
• 89% of viewers are likely to purchase a product after they watch a video of the product.

We generally recommend product and service videos be around 2 minutes. For instance, videos on social media all vary in length, but they’re generally short. Make sure your video begins with dynamic visuals and audio to keep the user engaged. You can still get your message across in a two-minute video if you plan accordingly.

Yes! Companies who use videos in their digital marketing strategy see an increase of engagement.

Your advertising strategy will depend on your business goals. But most businesses who include a video in their Lobitech.com company profile have seen a rise in Request For Quote submissions. Go to Lobitech.com to create your company profile for free if you don’t already have one — Businesses who advertise with a free company profile get seen by prospects.

We also recommend hosting your videos on Youtube and publishing them to your relevant website pages. Videos increase your SEO, which helps your business get found by your targeted audience.

The production of your video will vary depending on your business needs and the type of messaging you are sending in video, but Lobitech video experts we will work with you to create a script and put together a video that is professional, high-quality, and engaging. You should expect a day of an on-site videographer capturing the essence of your company and around your business.

Our clients have a lot of fun on the day of production — you’ll even get to use our director clapboard!